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Web Design

Web design is one of the most important parts of building a new web site. The design of a web site can be the difference between success and failure. Delivering a well structured, purpose driven design is not an accident, it takes strategic planning and an experienced, creative design team.

Adroit has a skilled web design team that builds creative, practical and business driven designs.

The Web Design Process

Adroit follow a strict design process to ensure each and every web site is delivered to meet client and business expectations. Our web design is creative and unique, we are perfectionists and work with our clients to design the best possible web site.

The process begins with a wireframe to determine the layout and usability of the web site. Using the wireframe we can conceptualise the design even before a web designer commences work. We use the wireframe to create a strategic layout for the web site to ensure it is both usable and sesrch engine optimisaed. Once the wireframe is complete we work with our client to collect inspirational web designs that can be used by our designers to visualise the kind of style you are trying to achieve. 

This process delivers creative and business driven designs to ensure your web site is both usable, practical and strategically layed out.

Web Design Tips

When designing a new web site or re-designing an older web site it is a good idea to avoid common web design mistakes. Mistakes can vary from poor structure and layout to an over use of images.

Here are a few simple tips to avoid common web design mistakes:

• Design your web site for your target audience
  A modern, image heavy design is great for attracting younger audiences but if you are marketing to "baby boomers" you need to consider usability standards and the layout of the web site, it doesn't mean your design can't be interesting but ensure it is practical and your audience will be receptive.
• Pay a Professional
  If you want to be the best, hire the best. A second rate web site design might save you a few hundred dollars in the short term but it might lose you millions of dollars worth of potential business long term. Image is important, branding is important - cutting no corners will yield a professional and creative design.
• Have a Purpose
  The most successful web site design is a design with a purpose. Consider the business value of your web site, is it a promotional banner or could it be used to collect client information, sell products (ecommerce) or inform and educate. Designing a web site with consideration for your business goals is crucial to building a successful web site. Consider calls to action that make a visitor want to keep clicking and find out more about your products and services.

HTML & CSS is just as important as Web Design

Modern web designers often use software such as Adobe Photoshop to design web sites. Once the design is complete it needs to beconverted into HTML and CSS, this is a text based language that defines the styles and layouts for a web broswer. (If that seems confusing think of HTML and CSS as a way of visually representing a design through a language.)

Strict HTML and CSS validation should be a requirement of the design process as it ensures the web site appears similar across different web browsers and can be used by a variety of devices such as the iPhone. Having quality HTML and CSS code ensures your web site has a better chance of being crawled and ranked by major search engines.

Useful Web Design Links

• CSS Mania - A great web design resource when looking for inspiration!
• Design Shack - Inspiration, news and tutorials
• Google SEO Starter Guide - A useful resource to consider when designing a new web site